Shack Merch

For the inaugural Shake Shack retail collection, I art directed the photoshoot for launch and holiday campaigns. 

From these images, my team designed collateral for influencer drops and created gif animations for social and email.

2023-10_SHA_Shake-Merch_Shack-off-the-Rack-2_Angela-Pham_Limited-Usage_Web-.jpg
2023-10_SHA_Shake-Merch_Varsity-Tee-Detail_Angela-Pham_Limited-Usage_Web-.jpg
2023-10_SHA_Shake-Merch_Street-Crossing_Angela-Pham_Limited-Usage_Web-.jpg
2023-10_SHA_Shake-Merch_Bench-Moment-2_Angela-Pham_Limited-Usage_Web-.jpg
2023-10-SHA_MERCH-HOLIDAY_Detail_Joel-Goldberg_Limited-Usage.jpeg
2023-10-SHA_MERCH-HOLIDAY_Flatlay1_Joel-Goldberg_Limited-Usage.jpeg
2023-10-SHA_MERCH-HOLIDAY_HandHold_Joel-Goldber_Limited-Usage.jpeg
2023-10_SHA_Shake-Merch_Socks-Detail_Angela-Pham_Limited-Usage_Web-(Shack owned)_press_paid-social_organic-social-(Shack owned-DSP-owned)_email_2-years-from first-use-in-North-America-APAC-Middle-East-UK-and Turkey.jpg
2023-10_SHA_Shake-Merch_Beanie-Detail_Angela-Pham_Limited-Usage.jpg
2023-10_SHA_Shake-Merch_Candid-Casual-Group-3_Angela-Pham_Limited-Usage_Web-.jpg
Previous

New York's Burger
Next

Isle of Us